Campaign Brief Asia

STOM Productions creates new campaign for River’s Made for Makers initiative

STOM

A closer look at River’s Made for Makers campaign and the visual thinking behind the film, from its theatre-inspired world to the practical sets and deliberately restrained use of CG and AI. The piece explores how director Sarah Thomas and STOM Productions built a tactile, authored visual language that kept the maker at the centre while allowing the River Indie to remain a quiet companion within the story.

A closer look at River’s Made for Makers campaign and the visual thinking behind the film, from its theatre-inspired world to the practical sets and deliberately restrained use of CG and AI. The piece explores how director Sarah Thomas and STOM Productions built a tactile, authored visual language that kept the maker at the centre while allowing the River Indie to remain a quiet companion within the story.