Exchange4Media
From Production Houses to Prompt Rooms: AI Rewrites the Workflow
Perspcetives
As AI becomes embedded in advertising workflows, Sarah Thomas examines the difference between using it for efficiency and allowing it to shape the creative itself. The article explores originality, sameness and the need to keep human judgement at the centre of the process.
As AI becomes embedded in advertising workflows, Sarah Thomas examines the difference between using it for efficiency and allowing it to shape the creative itself. The article explores originality, sameness and the need to keep human judgement at the centre of the process.